Ecom marketers: your creative bottleneck is costing you more than you think

You’ve optimized your feed. Your tracking is solid. Your ad budget is ready to scale.

But your creatives? That’s where most e-commerce brands hit the wall.

You need dozens – sometimes hundreds – of ad variations. Different products, prices, audiences, formats, and promotions. And unless you have a full-time creative team (or a magic wand), it’s just not realistic to keep up.

That’s where creative automation tools come in

Platforms like Marpipe and Confect.io are redefining how brands build and manage ad creatives. They’re built to help marketers move faster, stay on-brand, and scale without drowning in manual work.

Let’s break it down:

• Marpipe is all about creative testing. You design a bunch of ad elements – headlines, images, backgrounds – and the platform auto-generates combinations you can test across channels. It’s great for finding out what actually works.

• Confect.io focuses more on real-time creative generation from your product data. You build on-brand templates once, and every product in your catalog gets an automatically generated ad – complete with live prices, discounts, and inventory updates.

Why this matters now more than ever

The days of “set it and forget it” campaigns are over. Consumers expect relevance. Platforms reward freshness. And if your creatives don’t keep up, neither will your performance.

That’s why smart brands are now turning to tools like these – not to replace their marketing teams, but to supercharge them. Imagine launching a 200-product sale and having every single product get its own personalized ad creative… in minutes, not weeks.

Final thought

There’s no one-size-fits-all solution. Marpipe and Confect.io each solve different parts of the creative bottleneck. But if you’re running an ecom brand and still relying on static creatives, it’s time to rethink the workflow. Because the brands that automate their creatives now? They’ll be the ones scaling faster tomorrow.