
Let’s be real for a second.
Most marketing glossaries?
They’re either written like a textbook or filled with buzzwords that make you more confused.
But Confect.io’s Ad Glossary?
It’s different. It’s made for marketers who don’t have time to overthink what “dynamic creative optimization” actually means.
So, what is it?
It’s a living, breathing glossary built by real practitioners who get what it’s like to run paid campaigns, build product feeds, and explain performance to stakeholders.
You won’t find any vague fluff here—just short, simple definitions that actually help.
Why it hits different:
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⚡ Fast answers – you get what you need, and move on.
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🎯 Built for paid marketing – not general marketing theory, but the stuff you work with daily.
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📸 Smart visuals – examples and screenshots that show you what the terms mean in action.
Perfect for:
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In-house marketers juggling Meta, TikTok, and Google Ads.
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Freelancers and consultants needing quick refreshers.
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Teams onboarding new hires or aligning on terminology.
A few gems worth reading:
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What’s the real difference between POAS and ROAS?
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How catalog images can make or break your DPA performance
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What is a product feed—and why should you care?
TL;DR
This is the glossary you keep open in a tab when working on ads.
Not because you’re clueless—because you’re smart enough to double-check and stay sharp.
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